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​Coasters are MORE than just Coasters

​Coasters are MORE than just Coasters

Posted by Karen Gendron on 6th Mar 2023

A coaster is not JUST a coaster.

square coasters

Besides being a convenient little protector for a table surface, a coaster more importantly doubles as an advertising space. In addition, it triples as a drink cover (which was more important in the past, as further explained below).

Like a tap handle, a coaster is functional as well as advertising space for your message.

Taphandlestogo Coaster

Almost better than a tap handle, coasters are mobile, inexpensive and easy to store. They are given away and reused. They are looked at, touched, picked up, peeled apart (don't do that) and thrown around; someone’s eyeballs have been on them multiple times, and multiple eyeballs have noticed them in their lifetime. Coasters come in various sizes, shapes and materials. They have the greatest advertising ability to build brand recognition and customer loyalty without anyone even noticing they've been advertised to.

Coasters can be branded with any logo, hashtag, QR code, or website, and are viewed by so many potential customers. Cork and paper are some of the cheaper options that can be imprinted with just one colour, or full colour images. Ceramic, glass and metal are not as absorptive but can be stylish, long lasting pieces of decor. Stone or foam coasters are often used in a car to absorb that excess coffee spillage from the drive thru. At Coasters To, we sell fast production coaster board coasters.

Coaster Board: made specifically for coasters. This pulp based material is specific because it has the ability to absorb liquid, yet does not fall apart.

Round coasters

What is the History of the Modern Day Beverage Coaster?

The first drink coasters were designed for decanters or wine bottles so they could be slid (or “coasted”) around the dinner table after the servants had retired. (Wikipedia)

Bugs and dirt were commonplace in the 19th century, and no one wants either in their drinks. Small absorbent pieces of material were used to cover the glass or mug to prevent the bugs and dirt. The problem being that the material was not often washed, so was it really any better than the bugs and dirt?

A Germ

an printing company, Friedrich Horn created the first “beer mats” around 1880. They were made of cardboard, and it wasn’t long after that Robert Sputh patented his wood pulp beer mat. Shortly after, the printers would imprint their beer mats, and the monumental idea quickly spread to brewery marketers and distilleries. Today, coaster advertising is limitless.

Tegestologist: a collector of beer mats or coasters.

Coasters increase your brand impact, sales and revenue. For the brewery or distillery that serves beer and food, there is no better alliance. How long do your customers sit at a table sipping their drink or eating their meal? How many impressions does that coaster give in that amount of time? So much information can be placed on that small billboard and can influence a great number of people to choose your product - or at the very least, recognize your logo.

Have you ever thought of promoting your social media with coasters? You don’t have to be promoting drinks or desserts; coasters can proclaim so much more! The biggest bang for your advertising buck.

Coasters To

At Coasters To, we have the fastest turnaround time, quality coaster board, and offer custom contour cuts at no extra charge (think bigger than just square or round!)